1. Razorpay has a valuation of $7.5B.
A recent insider report revealed how they used key strategies to:
— Serve 1M+ businesses.
— Transform from a startup to a unicorn.
— Dominate the Indian payment landscape.
[A thread 🧵]
2/ From garage vibes to unicorn dreams
Back in 2014, Harshil Mathur and Shashank Kumar thought:
"Why are online payments in India so complicated?"
So, they built Razorpay — simple, clean, and headache-free.
Fast forward: they’re now sitting on $7.5B.
Let’s unpack their playbook.
3/ Step 1: Find a pain, become the painkiller
Businesses were crying over confusing payment setups. 😭